Becoming #BRollers

Putting together an interactive presentation, like the BRollers one, was unlike any other presentation I had ever put together in my college career. Being that its main subject was social media and journalism, all of the resources that went in and out of the presentation were done so through a journalistic use of social media. When reaching out to potential interviewers, my teammates and I used social media like we would if we were asking for an interview to cover a story.  We found their Twitter handles and proceed to reach out to them through other social media platforms to inquire if they would talk to us. 

Our entire presentation was built on an article that we found on Poynter. It explained the way journalists had attempted to get interview with relatives or friends of the victims of the Newtown shootings. (For all the info on the article, check out the presentation here

Using social media to spread information is a core characteristic of any news professional. This is my team decided to make the link to the article available to our viewers through the use of Twitter. My teammate, Jennifer Pittz, tweeted out the link to the article right when the presentation started, and tagged every member in our class on her tweet. This allowed us to make our presentation a lot more interactive, and give our viewers the chance to do something ‘hands-on’ during the presentation. 

The presentation included many videos and real-world examples of the use of Social Media by journalists. I think this helped our viewers get a better understanding of the information that we were trying to convey. 

Live tweeting also allowed us to connect with people that were not necessarily in the room watching the presentation. 

@Just_Kate talks about SU’s Social Media Adventures

In keeping up with Syracuse University on different Social Media platforms, I always wondered who was behind each Tweet or Instagram and Facebook post. This past Monday, all of my questions were answered. In this weeks #NewhouseSM4 class we had the pleasure of hearing from Kate Brodock (@Just_Kate) the Executive Director of Digital & Social Media, Syracuse University.
SU’s journey throughout social media has been a slow and steady one but it has manage to maneuver itself in every popular social media platform, including Facebook, Twitter, Instagram, Foursquare and yes, Tumblr and Pinterest. Kate mentioned that the first interaction that the University had with social media was only for promotional reasons. More specifically, SU first created a Twitter account, to promote events that were happening around campus. That changes however, when social media actually became “social” and SU put together a team that would be able to connect the SU family all over the world.
That’s when SU created the @SyracuseU twitter account to connect all current SU students, faculty and staff with alumni and fans all over the world. She explained how the promotional side was still important, that’s why SU created another Twitter account @SUCampus, that was used precisely for that reason: to promote events around campus.
Syracuse slowly started to take on other social media platforms too. Obviously Facebook was front and center but also my favorite social media app, Instagram. I personally follow the @syracuseu account on Instagram and really enjoy all of the campus photos. Kate explained that going on Instagram alone was not enough. The SU social media team tried to follow the social activity that pertained to each platform. For example, #TBT or ThrowBack Thurdsay, is a very common and popular hashtag on Instagram, where users post old photos of themselves of their experiences. SU quickly became a part of this. Kate explained how her social media team decided to go into the archives of photos at Bird Library and participate in #TBT.
The two social media platforms that I was unaware SU was using was Tumblr and Pinterest. Kate mentioned how SU was using Tumblr in order to reach out to a younger demographic. On the SU Tumblr site, they usually post photos of admitted students, which I think makes the experience so much more personal.
I think the most interesting story that Kate mentioned was the one about the New York Time’s article that a girl wrote upon her acceptance to SU. I searched for the article and was able to find it. I remember Kate saying that in marketing and advertising terms, this  was “a University’s dream article”. I think this is a perfect example of how social media, and really just media in general, has taken a lot of power from the producers and given it to the consumers.
  1. today’s guest speaker in #NewhouseSM4 – @Just_Kate, Exec Director of #Digital & #SocialMedia for @SyracuseU http://pic.twitter.com/5Gd3APw9Dw
  2. Welcoming @just_kate Exec Dir Dig/Soc Media @SyracuseU to #newhousesm4 http://pic.twitter.com/sS7jsmbIzu
  3. Sub @Just_Kate will be teaching #newhousesm4 today. She oversees a team of 8 students who maintain @syracuseu social media accounts.
  4. Students run SU’s social media accounts. “They’re more tapped-in to what’s going on around campus,” says @just_kate. #NewhouseSM4
  5. @just_kate discusses the student social media team @syracuseU #newhouseSM4 http://vine.co/v/bHbFFZgF3bI
  6. Learning more about @SyracuseU‘s twitter and social media presence from @just_kate. Cool that twitter is by students! #NewhouseSM4
  7. Facebook, Twitter and foursquare were the first few platforms that popped in in the @SUiSchool says @Just_Kate #NewhouseSM4
  8. Learning the history of the @SyracuseU twitter account from @just_kate #NewhouseSM4 http://pic.twitter.com/P35YdcTyfn
  9. “There are over 700 social media accounts attached to @SyracuseU from the last 3 yrs. 1/3 of them are inactive” @just_kate #NewhouseSM4
  10. “Quality over quantity shows value of content” says @Just_Kate regarding the @SyracuseU Twitter page #NewhouseSM4
  11. Proper #pinterest etiquette: Think travel magazine, think food magazine when you are posting things on #pinterest @Just_Kate #NewhouseSM4
  12. Learning about alumni on cuse campus with #Instagram #newhousesm4 @just_kate http://vine.co/v/bHbV1t5MLdr
  13. The main demographic that uses #Tumblr are in their teens to early 20’s via @Just_Kate #NewhouseSM4
  14. Another platform that @SyracuseU uses is @Tumblr to reach out to a younger demographic, mostly perspective students #NewhouseSM4 @Just_Kate
  15. Admitted students snap photos of their acceptance letters and @SyracuseU loves to share them all over #SM, says @Just_Kate #NewhouseSM4
  16. ROI for higher education is warm & fuzzies–connections to alums and those connected with the university #NewhouseSM4 via @Just_Kate
  17. Thanks @just_kate for coming to @dr4ward class, it was great learning about the social media @syracuseU uses #NewhouseSM4
  18. Hey #NewhouseSM4 i found the NYTimes article that @Just_Kate mentioned. Proud to be a member of the @SyracuseU fam!! ow.ly/ildLa

Andrew Hetzel @Newhouse

  1. We met Andrew earlier in the day when he came in to #NewhouseSM4 
  2. #NewhouseSM4 with the speaker of the night earlier in class today! @andrewhetzel #NewhouseGLDSM http://twitpic.com/c7co7q
  3. There he is! On the podium, right when the presentation started!
  4. Andrew started his presentation by explaining the agenda for the evening!
  5. And here is a little bit more on Andrew’s background!
  6. Tonight, @andrewhetzel will be discussing Big Data vs. Big Regulation #NewhouseGLDSM http://pic.twitter.com/kuOf1mSoGK
  7. Here is an #infographic that he used right in the beginning! 
  8. Healthcare #infographic shared by @andrewhetzel to explain healthcare industry #NewhouseGLDSM http://pic.twitter.com/UBmnACEk0k
  9. Privacy and security are fundamental to how healthcare systems conduct business #NewhouseGLDSM
  10. Everyone was really engaged in his speech!
  11. A changing marketplace will cause consumers to be exposed to new info. that they may not know how to digest @andrewhetzel #NewhouseGLDSM
  12. Andrew proceeded to explain what #SocialMedia is:
  13. “Social media is NOT about telling anyone anything” Its ONLY about people — @andrewhetzel #NewhouseGLDSM
  14. @andrewhetzel views on Social Media #NewhosueSM4 #NewhouseGLDSM http://pic.twitter.com/XOflOlYRlR
  15. “Social media is all about people. Social carries the human experience.”– @andrewhetzel #NewhouseSM4 #NewhouseGLDSM
  16. #newhousegldsm “the students in #NewhouseSM4 are the people who will lead and define social media in the future.” thanks @andrewhetzel!
  17. Then he went on to talk about #SM interactions 
  18. The worst thing you can do to ur brand is not respond to people who reach out to u through #SM@andrewhetzel #NewhouseSM4 #NewhouseGLDSM
  19. There is nothing worse you can do as a company on twitter than not respond to your customers who tweet at you. #NewhouseGLDSM
  20. worst thing you can do than besides using profanity in tweets, is not responding
    #NewhouseGLDSM
  21. “People expect brands that deploy social channels to listen and respond” #NewhouseGLDSM
  22. “The only thing worse than writing profanity in your tweets is to not answer” says @andrewhetzel #NewhouseGLDSM
  23. He told a great story about #DeltaAirlines and how companies can take advantage of #SM
  24. @andrewhetzel had a great experience with sm service response with #Delta creating a loyal customer! well done #newhousegldsm
  25. @andrewhetzel complimenting #deltaairlines for their #socialmedia customer service #NewhouseGLDSM http://pic.twitter.com/9x6pZC3n1G
  26. Wow @andrewhetzel tells great story of servicing on social media via @DeltaAssist listening really does help #NewhouseGLDSM
  27. Connect ppl to brands VS. brands to ppl: 
  28. Connecting people to brands is not equal to connecting brands to people. #NewhouseGLDSM Need respect for how people use channels
  29. Social and digital media can also connect people to brands apart from brands to people – @andrewhetzel #NewhouseSM4 #NewhouseGLDSM
  30. “Social and digital media can connect people to brands” – @andrewhetzel. Says @BCBSM believes it is most important to LISTEN #NewhouseGLDSM
  31. Why Andrew says you need to listen: 
  32. By listening you will understand the passions and concerns of ur customers – @andrewhetzel #NewhouseSM4 #NewhouseGLDSM
  33. Best content is a marriage between brand’s passion and customer’s passion #NewhouseGLDSM – meet halfway
  34. Then Andrew took us through the @BCBSM website:
  35. Different content is relevant for different platforms #NewhouseGLDSM
  36. RT @NewhouseSU: BCBSM is on FB, Twitter, LinkedIn, G , and YouTube! That’s impressive! #NewhouseGLDSM
  37. @BCBSM social media sites. next step? Create personalized content to fit the needs of the platform! #NewhouseGLDSM http://pic.twitter.com/xkyKaVwM8V
  38. #BCBSM online community for customers #websiteaesthetic #NewhouseGLDSM http://pic.twitter.com/g5vknqIf6S
  39. Measuring Social Media: 
  40. How @andrewhetzel and his team measure #SM #NewhosueSM4 #NewhouseGLDSM http://pic.twitter.com/KrRDLpMtcy
  41. Then this AWESOME thing happened: 
  42. RT @megancorbet: #NewhouseGLDSM is trending nationally! @andrewhetzel @SUPRSSA @NewhousePR @kylesuba http://pic.twitter.com/fhLN2YVzp3
  43. “@megancorbet: #NewhouseGLDSM is trending nationally! @andrewhetzel @SUPRSSA @NewhousePR @kylesuba http://pic.twitter.com/V4HW87qWja”

Social Media is about, say, 10 years old? I’m 21 years old. You do the math.

Come to think of it, I can’t remember when it all began. Was it at age 7, when I spent hours watching Britney Spears YouTube Music Videos on my family’s Desktop? Was it when I got my first cell phone at the age of 13? Or when all of my interaction with humans and the world was limited to emoticons and “LOL’s” sent through MSN’s Instant Messenger? The truth is, I don’t really know when social media became a part of my life. Simultaneously, I don’t think I can remember my life without social media. It wasn’t as dominant as it is now, but it was always there.

Social media has been developing whilst I’ve been growing up and as it changes, I change too. I never thought that I would be using one website that congregates every single working professional in the entire word as I look for a job. Nor that as a journalist, I would turn to Twitter over the AP wires. Social Media became what it is now more or less in the last decade. That’s half my lifetime. It has always had a very significant influence in my life and it will continue to do so, especially given the professional path that I aspire to follow.

Alas, the question no one has an answer to, the debate that holds the top spot in the worldwide agenda: is social media good or bad? Is it helping or is it hurting? Well let’s talk about the latest social media app that seems to be taking over, Tinder.

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I did not like it, mainly because I don’t agree with it. If we are to preserve anything that matters in this world, human relationships, human contact, then Tinder, I thought, was going to take all of that away. How can you replace the intimacy of meeting a person face-to-face with deciding whether you like someone or not based on their four most recent profile pictures on Facebook? So if there is a negative aspect of Social Media, this is it. It’s slowly eliminating human contact and face-to-face conversations and assembling every interaction on online platforms. This lack of intimacy, I don’t agree with.

But this is the only aspect of Social Media that I would complain about. Being an international student at Syracuse University often means living two lives; it means keeping up with friends in two countries, networking with professionals in two journalism industries, and at least two transatlantic trips every year.  Facebook, LinkedIn, Twitter, SnapChat, YouTube and so many other Social Media websites and apps have made my life so much easier, and my relationships with the people in my life so much stronger. My friends in Greece can keep up with my life when I am in school, on thanksgiving or spring break, while my American friends get a glimpse of what life is like in Greece every time I’m home. When I studied abroad in Hong Kong, I got the chance to stay in contact with both, by uploading photos, videos and updating statuses. I doubt that I would have been able to maintain so many of the relationships that I have in my life if it weren’t for social media. As the world enters deeper into the 21st century, and globalization keeps blurring continental and national boarders, the uncertainty of where life will take you only grows. I, for example, don’t know where I will be after college; in NYC with all my classmates, home in Greece, or back exploring Asia? I don’t know but what I do know is that regardless of where life takes me I will be able to stay in touch with the people who I want to stay in touch with. Knowing that social media will allow you to stay in touch with the people in your life, regardless of your location, is one of the best luxuries available to people in the 21st century.

I think the answer is subjective. Many, including my old-fashioned 50-year-old uncle who thinks Facebook is damaging my brian cells, may disagree with a lot that comes with the usage of Social Media. But I think that although it is changing the way relationships are formed, it is also helping preserve relationships and connect individuals.

The past 10 years I have built a very strong relationship with social media and I think that moving forward, this relationship will continue to develop and grow.